Meet The Team
Jim Williams
CEO
Jim founded The National Farm Research Unit in 1994, which was sold to Map of Ag in 2016. Jim is an experienced marketing strategist with a special interest in market segmentation of farmers and the drivers of farmer behaviour, as the author of Types & Traits. Having worked with most of the R & D Manufacturers and Own Equipment Manufacturers over the last 30 years, he has a wide-ranging knowledge of the agricultural supply industry.
Joe Walters
Head of Product
Felipe Harrison
COO
Felipe is a farm manager from Argentina, who went on to train as a data scientist. He teaches analytics at Universad Austral, Rosario. He has unique knowledge of large-scale farming in South America but is now based in the UK.
Ed Harding
CTO
Having recently completed an MSc in Geographic Data Science from Birkbeck College, University of London, Joe works with the development team to shape product strategy and drive the evolution of the DataBaler platform. He has previously worked in market research in agriculture in the UK and Argentina, speaking both English and Spanish.
Clive Blacker
Agronomy & Precision Technologist
Clive is a farmer and Nuffield scholar, who has spent many years working at the cutting edge of precision farming and soil science through the business he founded, Precision Decisions. He has travelled extensively around the world as an ambassador for DTI.
After completing a degree in Physics and BSc M.Eng at University of Durham, Ed spent 16 years with Oracle (global leader in data integration) before joining Map of Ag in 2013 to lead their geospatial data interpolation and integration for 6 years.
Mike Sheldon
Senior Developer
Mike has a PhD in Developmental Robotics and Artificial Intelligence from Aberystwyth University. Mike is responsible for the development of our API integrations with major machinery manufacturers, as well as the development of DataBaler Scout, our mobile scouting app used for in-field data collection. Prior to joining AgAnalyst, Mike developed several computer vision and data analysis tools for reducing CO2 output and material waste from industrial processes.